Monday, October 10, 2011

Event: Stefanel Concept Store Opening

Fall brings cold weather and a lot of fashion related events in Bucharest, so last Thursday I was attending Stefanel’s Concept Store Opening with Denisa in a beautiful new space in the middle of Bucharest. The two stories building that hosts the new concept store is actually a splendid old, noble house with huge windows and elegant spacious rooms.

The Italian brand is one of the first brands that dared to open a store in Romania in the 90’s (which was actually a brilliant idea as the competition was very weak, almost nonexistent back then) so they are no strangers to this market. From what I heard around town Stefanel Romania has a new manger (Carlo Stefanel) who’s trying to reposition the local stores according to the brand’s new, younger philosophy.

And so far I think they are doing just fine: as a young person I found part of their new collection quite appealing: amazing knitwear in a warm color palette with bright pops of color, comfortable silhouettes, effortless chic with a timeless feel to it. Another pleasant surprise were the shoes and bags which I liked a lot, some of them (especially the bags) had beautiful details and interesting color mixing.

The only thing is I’m not actually part of their target income wise: Stefanel is becoming more and more a high end brand although they are officially aiming for a medium-high clientele, they think of themselves as affordable luxury.

The cocktail party was nice, they had live music (Dalma and DJ Dax) and lots of Romanian celebrities graced the event with their presence. At one point it got really crowded so I left as I had already taken way too many photos and had the time to see all the clothes and accessories which was basically why I went for in the first place.

I also got to talk a bit with my blogger friends: Oliviana, Dinna and finally got to meet Andreea who was as delightful as expected.

As for my outfit – I’m going to make a separate article about it; the dress I’m wearing has a very special story that deserves to be told.


Toamna in Bucuresti vine insotita de o multime de evenimente iar joia trecuta am participat la unul dintre ele: deschiderea concept store-ului Stefanel intr-o splendida, (fosta) casa boiereasca din centrul orasului (Piata Romana, nr.3). Petrecerea de deschidere a fost draguta, cu muzica live (Dalma si DJ Dax) si o multime de celebritati locale (cantareti, starlete, oameni de televiziune, designeri). Eu una nu am ajuns fashionably late asa ca am putut sa fac poze linistita, sa privesc si sa ating noua colectie Stefanel si chiar sa vorbesc in tihna cu cateva persoane (Oliviana, Dinna si Andreea) inainte sa se aglomereze foarte tare (cand am si plecat impreuna cu Denisa).

Stefanel este unul dintre primele branduri italienesti importante care au deschis magazine in Romania in anii 90 (o decizie inspirata avand in vedere concurenta si alternativele practic inexistente atunci). In prezent Stefanel Romania are un nou manager (Carlo Stefanel, fiul actionarului majoritar) si incearca o repozitionare pe piata romaneasca care sa fie in acord cu politica generala a brandului avand ca obiectiv principal atragerea unui segment de piata mai tanar.

Vorbind din perspectiva unei persoane tinere interesate de moda, pot sa spun ca o parte a colectiei noi mi-a placut foarte mult: piesele tricotate pentru care Stefanel este cunoscut nu au dezamagit, mi-au placut siluetele confortabile, dar chic si atemporale si culorile calde pe care le-au folosit cu cateva accente de culoare. Chiar si mai tare mi-au placut gentile si cateva perechi de pantofi cu design elegant si clasic, dar destul de modern prin combinatiile de culori si texturi.
Cu toate acestea nu fac parte din publicul tinta Stefanel din punct de vedere al venitului: ca preturi Stefanel tinde din ce in ce mai mult spre segmentul high end, desi traditional brandul este unul medium-high, un fel de lux pe care ti-l poti permite. Nu si in ceea ce ma priveste, insa le urez mult success si inspiratie mai ales ca Stefanel este (in Romania cel putin) un brand care se bazeaza pe loialitatea clientilor si emotie (legata de istoria lui in Romania).

In ceea ce priveste tinuta mea, o sa-i dedidc un post separat pentru ca rochia pe care o port are o poveste care trebuie spusa.


 I really liked this leather dress!:)

39 comentarii :

CottonCandyINK said...

what a beautiful store, with great things! you took great photos!

modniza said...

beautiful store! fabulous girls! pupici

stilistele said...

I think you had lots of fun there. I would have tried on everything, I guess;))

Lola Finn said...

Love this stuff! Really nice clothes!

NANCYXO said...

THATS A CUTE STORE

NANCYXO

FASHION ICE said...

lovely store! all those knits look so comfy

a dreamer. said...
This comment has been removed by the author.
a dreamer. said...

uhm, you're totally right.
all you are pretty ladies :).

Andreea said...

Yuppyyyyy, sunt delightful, sunt delightful:D Si eu ma bucur ca te-am cunosc Alice, si pe tine si pe Denisa. Vezi? Miracolele chiar exista:D

:*

Anaivilo said...

It was a delightful night! I really enjoyed seeing you again :D

Amanda Nguyen said...

omgosh...totally amazing store!! such gorgeous pieces!

<3Amanda
feast.fashion.faves

Eva en Anna said...

Thanks lovely :-)! We're now following your blog too! We love it!

Anna, Eva
http://www.annaeva.blogspot.com

Giusy M. said...

Beautiful store & pics!!!

http://www.cheapandglamour.com/

Keeping up with E.S.E.M said...

looks like an awesome store, the clothes seem amazing! thats cool that you got to go and meet some other bloggers and stuff :)

x

shopstyleconquer.blogspot.com

justbeyourself. said...

Thank you so much for the coment, of course I follow back you :)

Victoria said...

Beautiful store and great pictures, that leather dress is amazing too - I want! xxx

Kathryn said...

How chic! (I don't think I've actually used the word "chic" before. Huh.) It looks very trendy and the neutral colors are great! Brightly colored stores (or really dark ones!) tend to scare me away.

www.atavisions.com

Elisabeth said...

hi beautiful! tnks for ur comment! of course, i follow u back! i love the pictures!

xx! (:

Sherry said...

WOW!! Such gorgeous pieces!! I love that leather dress too and the chunky sweater looks so cozy!! Thank you so much for your amazingly sweet comment on my blog - I appreciate it so much!!! Definitely will be following you - LOVE your blog! :)

http://sweetandsassy-sherry.blogspot.com/

Gaby said...

Thanks for your comment! And I absolutely love your blog I'm loving the tutorials and your style of writing so I'm going to follow you back :)

- Gaby
From Rags to Glam

Chic in Vancity said...

What beautiful clothes! Definitely see many things I like :)
Bella xo
http://www.chicinvancity.com/

ecid nac* said...

looks like an amazing store with a lot of stunning collections!

xx
ecid nac
http://canchy.blogspot.com

Ashley {hudson's happenings} said...

What a pretty place! AND I am LOVING your super chic outfit!!!

p.s. I die for that stripy red sweater/dress thing! :) CUTE!!!

Fabrizia said...

wow what an amazing experience!super cool photos!
Take a look at my blog, and if you like it follow me, I’ll be waiting for you!

Cosa mi metto???

The Rule of Mr Kane said...

I bet you had fun!!
Its looks great, Nice items they got!!

Hugs
JK
Http://mrkanerule.blogspot.com

Platform P said...

Ooh, love the brown fedora, and your boots are gorge ;)

xx

Megan said...

Hi Darling! Thank you for visiting with my blog! I love your style too, I'm a new fan! Kisses :*

m i s s . t e a said...

i love that fur clutch, and what all your friends are wearing! So eclectic and inspiring :)

Roosa said...

Oh how i love those things.<3

xx,
http://rosaliespaperplanes.blogspot.com/

Bonnie said...

This store looks gorgeous! I love how everything is well-organized.

http://www.glamkittenslitterbox.com/
Twitter: @GlamKitten88

Mikelle Jade {The Honeypie Archives} said...

looks absolutely gorgeous.
Love all the outfits of all your pretty ladies--- but especially your dress!

Daniella said...

Amazing pictures!!!! I love that leather dress your holding and how amazing would it look with that gorgeous chunky knitted sweater!!!!!

Love your blog and am now following!! And thank you so so much for following mine,it means a lot to me :)

Daniella xox

Drummer and Band said...

hi. its very nice idea. thanks

Live life glamorous said...

I can not read your text, but the store looks good!

naiad said...

great photos thanx for sharing! it seems like you had the best time ever!!!!
you have such a nice blog here!
i'd loved it if we followed each other!!!!
xxx
naiad
http://stateofgracebynaiad.blogspot.com/

annclara said...

Nice photos :-)

Sarah Stright said...

Thank you so much for the comment and follow on my blog, it really means a lot to me (I'm following you now too!). And that leather dress IS amazing!
xo,
Sarah
http://comingunstitched.blogspot.com

Mila said...

Great event I will follow your blog,

http://milamodastyle.blogspot.com/

MBL Group International said...

Nice Post Thanks For Sharing to get more information High End Fashion Events

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